At Simplicity Advisory Group, we believe healthcare decisions should be empowering—not overwhelming. Our mission is to guide individuals, families, and veterans through the complex world of Medicare and health insurance with clarity, compassion, and trust. Based in Buffalo, NY, we provide expert support for Medicare plans, life insurance, and New York State of Health coverage, offering each client a personalized experience rooted in service and education.
We understand that choosing a health plan isn’t just a financial decision—it’s a deeply personal one. That’s why we take the time to listen, explain your options, and ensure you walk away with confidence in your coverage. Whether you’re enrolling for the first time, managing multiple benefits, or helping a loved one, we’re here to simplify the process and support you every step of the way.
We put people first—always. Our clients deserve personalized attention, thoughtful guidance, and dependable support at every step of their healthcare journey.
With years of industry experience and CHCA certification, we bring the knowledge and insight needed to simplify even the most complex Medicare and insurance decisions.
We believe in open, honest communication. From plan comparisons to enrollment details, we provide clear answers with no hidden agendas.
Your peace of mind is our priority. We strive to deliver an experience that’s not just helpful, but exceptional—because your trust means everything.
For over 15 years, we built our careers in the Medicare space—helping thousands of older adults and veterans navigate their healthcare options with integrity and trust. In an industry where simplicity, clarity, transparency, and affordability matter most, we gained more than just experience—we formed a strong bond rooted in shared values and a genuine drive to serve others.
Now, we’re taking that same commitment to excellence and building something even bigger. Together, we’ve launched our own agency, founded on everything we’ve learned: dedication, reliability, and meaningful relationships. Our mission is to create a company that continues to put older adults and veterans first—just as we always have.
This isn’t just a business venture for us; it’s the next chapter in a journey we’ve been on for years—this time, as partners.
